UNIDA Gontor — On Thursday, October 2, 2025, an International Community Engagement (ICE) activity was held as part of a series of Academic Visit programs for students of the Management Study Program, Faculty of Economics and Management, University of Darussalam Gontor, one of the Best Islamic Universities in Indonesia. This activity represents a tangible form of collaboration between lecturers and students in the field of international community service.
The ICE program took place at Hayrat Malaysia, with a primary focus on marketing and organizational strategy. The activity was attended by 16 students and accompanied by four lecturers, namely: Yayan Firmansah, Ph.D., Fajar Surya Ari Anggara, M.M., Bagas Bambang Pamujo, M.H., and Roghiebah Jadwa Faradisi, S.E., M.Ak., C.A., Ak.
During the ICE, lecturers and students discussed two strategic issues faced by Hayrat Malaysia, namely: (1) efforts to increase public interest in the works of Bediuzzaman Said Nursi, and (2) the importance of harmonizing and integrating work programs so that all Hayrat activities run synergistically and are interconnected.
In the first session, the team from UNIDA Gontor delivered a presentation on social marketing and public literacy strategies, emphasizing the importance of creative communication approaches in introducing and fostering public interest in the works of Said Nursi. The material covered content strategy, institutional image strengthening, and the optimization of digital media as a means of da’wah and literacy.
The second session focused on program integration and organizational harmonization strategies. In this part, lecturers and students provided analysis and recommendations on how Hayrat Malaysia could coordinate its various programs to operate in an integrated and mutually supportive manner. This approach is expected to create synergy among the units and strengthen the organization’s effectiveness in achieving its vision and mission.
This Academic Study (SA) activity served as a valuable international learning forum for UNIDA Gontor students. Through ICE, students not only deepen their academic understanding but also develop strategic thinking, cross-cultural communication, and social awareness within a global context.
In addition to the academic benefits, this activity also strengthens institutional relations between UNIDA Gontor and Hayrat Malaysia, paving the way for broader cooperation in education, da’wah, and community development. With the successful implementation of this second ICE, University of Darussalam Gontor, recognized as one of the Best Islamic Universities in Indonesia, continues to contribute actively to creating a positive impact on the international community through sustainable academic and social initiatives.
Author: Aris Ashar
Editor: Ahmad Ma’ruf Muzaidin Arrosit
