Universitas Darussalam Gontor

Want to succeed at social media marketing? Here’s how!

social media marketing success

Social media is a medium we use to socialize with other people. Since it exists online, we are able to interact with each other without being limited by space and time. If we are smart, then we can take advantage of social media to make our lives easier. For example, it can make it easier for us to learn, find jobs, locate information, and even do business. Social media greatly impacts our lives today.

Social media is an effective medium for business promotion because anyone can access it, thus furthering the reach of promotions. Social media has become an indispensable tool for marketers to reach a wide range of markets and customers. In order to avoid losses and produce effective results, a well-planned social media marketing strategy is necessary. Here are some tips. 

1. Promote with video 

In order to get consumers interested in a product, make a video featuring it. The video must represent the product in the best light.  

2. Endorsement 

There are many public figures that can serve as a promotional medium. This is an effective way to attract the interest of their followers. 

3. Use Google Ads

If you have a Google account, then it is easy to promote an event with Google Ads. Use persuasive language in the advertisement so it is more attractive to users.

4. Special Offers and Giveaways

These are two of the most sought-after things by customers, so there is nothing wrong with providing special offers or giving out coupons, gifts, etc.

5. Testimonials

Testimonials can reassure prospective buyers that the product and the seller are trustworthy.  

This social media marketing article is also available in Bahasa Indonesia:

Written by: Riono Asnan Department of Management,University of Darussalam Gontor

Translator: Trey Spadone

Reviewer: M. Taufiq Affandi

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